Yoga is the art of living that helps us break free from the routine life surrounded by work. Physical activities continue to decline over time. We’re either working from home or sprinting down the street to get to the office. Unlike in the past, technology now dominates our way of life. As a result, people prefer to burn calories and groom themselves by hitting the gym or signing up for yoga classes.
Yoga is an excellent way not only to stay fit but also to improve our concentration and confidence. But running a yoga studio isn’t a piece of cake. Yoga studio owners must implement some strategies for expanding their business. Hence, we are listing a step-by-step guide for developing a successful yoga business. Therefore, we’ve put together a step-by-step guide for starting a successful yoga business.
# Set the perfect mood
The environment and decor of your yoga studio is a deciding factor in your business growth. Make sure your studio is located somewhere calm. Keep the walls and floors in cool colors. Play some meditative music to add to the atmosphere. Your studio is a retreat hub, so keeping some aroma candles will add a soothing touch.
# Hire expert teachers
Identify reliable yoga teachers by posting jobs on LinkedIn and Indeed. Connect with such people whenever you get some time off. If you have enough budget, you may also invest in LinkedIn ads or Indeed ads to reach to speed up the recruitment process. Offer them a decent commission to make sure that they stick around.
# Ensure good quality of equipment
People love showing off their journey towards achieving fitness goals. Consider investing in high-quality equipment for your yoga studios like canvas bags, foam rollers, cushion yoga mats, straps, and balls. You can also keep full-length mirrors in your studio for the perfect mirror selfies. Keeping quality equipment gives the impression of a well-maintained studio, which is preferable for people concerned about hygiene.
# Try online yoga class scheduling software
A yoga studio owner has to look after investments and accounting among other tasks. Try to automate necessary but time-consuming tasks such as appointment scheduling, booking, client management, invoicing, and business reporting. Get help from Picktime, a free solution for easy appointment scheduling and booking management. It does not require installation and is accessible via any web-enabled device. The Picktime online calendar highlights your real-time availability to customers; sync it with your favorite calendar to avoid date clashes. Its class booking feature allows you to add all your students to a class.
Let students self-schedule appointments through a booking widget specially made for your website. Learn about your customer’s needs by sending them an online booking form. Generate digital invoices and feedback forms via Picktime. Also, manage customer booking data, staff schedules, and resources in all your office locations through one dashboard. You can also send newsletters, information on the latest offers and discounts to customers through MailChimp and Constant Contact. Send automated reminders through email and SMS to reduce no-shows. Get insightful business reports from your Picktime dashboard for performance assessment.
# Build an online community using social media
Publicizing your yoga business on social media will increase your reach and visibility. Target new leads through promotional posts and videos on Facebook. Go live on Instagram and give a studio tour to your followers. You can also talk about the amenities available. Let yoga experts and teachers working at your studio share those videos on their profiles. Try to organize polls or conversations on Twitter around yoga and its importance with suitable hashtags to attract the attention of prospects. You may also create a YouTube channel to post videos of your yoga studio, sessions, and interviews of old clients.
# Rely on digital marketing techniques
Compared to traditional forms of marketing, digital marketing allows your brand to reach a larger audience base. Hire a freelancer specializing in digital marketing practices such as SEO, PPC, and Google Ads management. You can also hire freelancers to write content and blog for your website. Make sure to personalize your blogs by including tips and advice from yoga teachers who work at your studio.
# Create referral programs
Promote your yoga studio by implementing a referral program that allows your clients to refer your studio to their family and friends. It will help to increase traffic in your studio. Integrate the referral program with the reward program and provide a great deal to your existing clients, such as a 20% discount on one month’s fees for referring one friend to the salon.
# Conduct joint events
Organize joint events with schools, colleges, and community spaces to demonstrate your concern for public health and hygiene. You can also hold charitable fundraisers and themed events to spread the word about your business while also being socially responsible. These are excellent methods for finding new students and connecting with new people who can help your business grow.
# Highlights customer reviews on your website
Obtaining client/customer feedback is the key to improvement because word-of-mouth marketing can do wonders for a yoga business. As a yoga studio manager, make sure you get feedback from your customers. You can send them automated feedback forms via Picktime. In addition, ask customers to leave reviews on your Facebook page about their levels of satisfaction, studio facilities, and the quality of teaching. Cite those testimonials on your website for targeted prospects.
# Offer incentives to take home
Let website visitors access downloadable items from your website such as training videos, e-books, audio clips, etc. It will make your website more appealing and helps to increase conversion rates.
Follow this guide for boosting the revenue and reputation of your yoga business. But, aim for steady growth instead of being in the pursuit of drastically growing your yoga business overnight. Take good care of your finances because being overambitious can lead to bankruptcy. Keep an eye on your equipment and its timely maintenance. Above all, listen to your employee’s suggestions and keep them satisfied because they are the face of your company.